From idea to brand
From the initial idea through prototypes, pre-series production and industrialization to market entry: This timeline shows how a concept became an independent system and a company.
The initial concept for MoveMaster is born. An early market analysis examines existing solutions and reveals that there is no comparable, consistently well-thought-out concept.
Initial sketches, concept designs, and the analysis of existing input devices from various countries led to a first functional model. The goal was to provide technical proof that the basic principle works.
In this crucial phase, four main prototypes are created. Ergonomics, mechanics, and input behavior are continuously improved and iteratively adapted based on real-world tests.
The first small production run is manufactured and sold to initial users. This provides the first real-world user feedback.
MoveMaster is continuously being developed based on real-world usage. Long-term tests improve durability, usability, and design.
Switching to injection molding significantly increases product quality. This completes the transition from prototype to industrial product and creates the basis for scalable production.
With the official founding, structure, sales, and production are established. At the same time, targeted preparations for market entry begin.
MoveMaster launches sales, wins its first international customers, and begins actively building its brand.
The product is being further developed, production expanded, and internationalization driven forward. At the same time, the system is growing through additional modules and new application possibilities.